The traditional method of Marketing by advertising in local newspapers, on televison and radio stations is still the main method used in Suriname with a noticible rise in Digital Marketing taking place.
Direct marketing is a relatively new way of marketing products in Suriname. Local companies market directly through e-mails, SMS mobile messages, brochures, and advertisements to clients and potential consumers.
Even though cash transaction dominate trade, the relatively recent developments within the banking sector to enable online payments through the use of a debit card, is triggering more companies to offer product online. Nevertheless, e-commerce still has its challenges due to the also limited bandwidth and step in and shop culture. There are several companies offering the intermediary service of offering consumers the online purchasing option through them.
AaBéCé Graphics & Signs
Radio Rasonic (Nickerie)
Radio Ishara (Nickerie)
4 daily newspapers
Garuda Radio en Tv